Showing posts with label Hyundai Accent. Show all posts
Showing posts with label Hyundai Accent. Show all posts

Tuesday, June 14, 2011

First Look: 2012 Hyundai Accent



A long-neglected segment in the U.S. market, the subcompact scene has suddenly gotten very interesting. First came Honda's second-generation Fit, which set the bar for the other contenders. Then, Ford's Euro-cutie 2011 Fiesta made its stateside debut, followed shortly thereafter by its distant cousin, the Mazda2. All along, Hyundai's Accent soldiered on as competent, if somewhat unremarkable, contender in the segment. Its competitiveness in the U.S. market was also hampered by the lack of a five-door configuration.

Now that Hyundai has finally gained respectability with consumers and critics with such models as the Genesis, Equus, Sonata, and new Elantra, the automaker is looking to dominate the subcompact segment with its all-new 2012 Hyundai Accent. No longer an also-ran, second-tier competitor, the new Accent has upped its game substantially. In equipment, style, and pricing, it poses the most serious and credible threat to the Fiesta and Fit to date. The one casualty of this re-imagining is the three-door hatch. In fact, the only three-door models in the segment are a version of the Toyota Yaris and Fiat's recently introduced 500 subcompact, which isn't offered in any other style.

So what's there to get excited about with Hyundai's new entry-level offering? Try the segment's only direct-injected engine, which also now happens to be the most powerful, at 138 horsepower and 123 lb-ft of torque. That bests the next-most-powerful Fiesta by 18 horsepower and 11 lb-ft. The 1.6 liter DOHC engine also features dual continuously variable valve timing on the intake and exhaust camshafts. With all this technological wizardry, the Accent still manages a segment-leading 30 mpg city and 40 mpg highway. True, certain trims of the Fiesta manage the big 4-0 on the highway, buy Hyundai is proud of and quick to point out that the Accent's fuel economy ratings apply across the board, regardless of body style, transmission, or trim level.

Speaking of transmissions, it's six speeds for everyone, whether you're of the shift-it-yourself or slushbox persuasion. Automatic models also include an Active Eco button that further optimizes fuel efficiency up to 7 percent in real-world driving, Hyundai claims. However, the fuel frugality in this mode usually comes at the expense of throttle response and overall driving enjoyment.

As if class-leading power and fuel economy weren't enough, Hyundai is also claiming head-of-class cargo capacity, besting even the capacious Fit by 0.6 cubic feet with the rear seat up. However, the Fit's clever interior packaging does give it a 9.8 cubic-foot edge in hauling volume with the rear seats folded.

But wait, there's more. The Accent also features the only segment-standard four-wheel disc brakes. Nearly all its primary competitors have rear drums, save for the Fiat, which is a more premium offering a la the Mini Cooper.

In terms of size, the Hyundai boasts the longest wheelbase in the segment at 101.2 inches, roughly three inches longer than most of its peers. Overall length is also on the longer side, with the hatch stretching 162 inches from stem to stern, and the sedan totaling 172 inches. Only the Fiesta sedan is longer, at 173.6 inches.

Although the new Accent five-door is narrowly edged out by the voluminous Fit in overall passenger volume at 90.1 cubic feet versus 90.8 cubic feet, it bests the Mazda 2 and Fiesta by 3.7 and 5.7 cubic feet, respectively. The sedan is slightly smaller at 89.7 cubic feet, but hardly enough that anyone will notice.

In terms of styling, the Accent five-door most closely resembles the Fiesta. In fact, when we first laid eyes on it, many of us said, "Looks like a Fiesta with the Elantra's nose." And we mean that as the highest possible compliment, as the Fiesta is regarded by many as being the handsomest subcompact hatch. The rear has a hint of the BMW 1 Series hatch (which isn't sold in the U.S.), but overall the Accent hatch has a smart, contemporary look that should appeal to a broad spectrum of the car-buying public. The sedan likewise has a fresh look, but it's not quite as bold and distinctive as the slightly larger Elantra, and the rear angle has a slight mini-Buick look to it. Regardless, both models are a major stylistic improvement over their nondescript predecessors.

Although the Mazda and the Fiesta are the current staff favorites among the subcompact class, the new Accent looks to be a strong contender for our affections. Rest assured, as soon as we can get our hands on one for a first drive and comparison test, we plan on pitting it against the current class leaders.




Read more: http://www.motortrend.com/roadtests/hatchbacks/1104_2012_hyundai_accent_look/index.html#ixzz1PHPqWPpo

Monday, February 21, 2011

HYUNDAI CELEBRATES ITS 25TH ANNIVERSARY IN THE UNITED STATES

With gas prices at $1.20 per gallon, financing topping 10 percent APR and airbags emerging as the latest safety technology, the auto industry looked much different 25 years ago when Hyundai brought its car to the United States. Today, with a full line-up of award-winning products, Hyundai Motor America celebrated its 25th anniversary in the U.S. on February 20th, focused on the new challenges and exciting opportunities that the next 25 years will bring.

Since its start in 1986 with the humble Excel, Hyundai has grown into a full-line producer of cars and crossovers, from Accent to Equus, from Tucson to Veracruz. Since the company’s arrival, Americans have put 6,608,208 Hyundai vehicles in their driveways, with more than 4,350,000 still on the road today. In 2010, sales topped 538,000, making Hyundai the sixth best-selling brand in the country, behind only Toyota, Honda, Nissan, Ford, and Chevrolet. U.S. production capacity has grown to over 400,000 units of Sonata, Elantra and Santa Fe models produced in modern assembly plants in Alabama and Georgia. Hyundai engines and transmissions are produced here, too. Direct U.S. employment totals more than 4,000, with total employment including suppliers and dealers of over 45,000. Hyundai’s commitment to the U.S. market includes engineering, design, testing, production, sales, and marketing. In all, Hyundai’s investments in the U.S. total $1.7 billion.

Hyundai’s heritage is built on earning the trust of its owners. Every Hyundai sold since the 1999 model year comes with what remains the industry’s best warranty – a 10-year, 100,000-mile powertrain warranty, and a 5-year, 60,000-mile vehicle warranty. Over the years, Hyundai has partnered with its owners in deeper ways, through good and bad times, and now offers a comprehensive suite of programs under the Hyundai Assurance banner that includes America’s Best Warranty, five years of unlimited mileage roadside assistance, and the innovative job-loss protection program.

As Hyundai grows, so do its aspirations. Last year, Hyundai established the most aggressive fuel economy goal in the industry, committing to a 50 miles-per-gallon-plus fleet average by 2025. This strategy, which falls under the banner “BlueDrive,” includes the aggressive implementation of a range of new, affordable technologies such as direct injection, turbocharging, internally-developed transmissions, and lightweighting. In parallel, Hyundai’s engineering teams are developing new fuel cell and battery solutions to help provide alternative solutions beyond the internal combustion engine.

Hyundai’s pursuits are not limited to the automobile. Hyundai Hope on Wheels is the united effort of Hyundai Motor America and its more than 800 dealers across the U.S. to help children fight cancer. We are dedicated to raising awareness about childhood cancer, celebrating the hope of the brave children battling the disease and finding a cure through our support of the best pediatric cancer researchers in the country. A portion of every Hyundai sold goes directly to this fight and more than $23 million have been donated since 1998.

“As far as we’ve come since 1986, we still feel we’re in the early stages of connecting the Hyundai brand to the U.S. consumer,” said John Krafcik, president and CEO, Hyundai Motor America. “We’ve always challenged convention – from our powertrain strategies, to our consumer partnership programs, to our unique Genesis and Equus retail approach. It’s authentically Hyundai to question the status quo and pursue our own vision of how things should be in order to best serve our customers. This willingness to challenge convention will continue to guide us these next 25 years.”

Hyundai’s model lineup now offers 12 distinct cars and crossovers – with more on the way. Hyundai’s immediate future includes three exciting new models arriving at showrooms thorough summer. The Veloster, a unique 3-door 40-mpg sporty coupe featuring Hyundai’s Blue Link telematics solution, will join all-new 4-door and 5-door versions of the Accent, which will also deliver 40 mpg. Hyundai’s award-winning Genesis gets a through face-lift and new engines and transmissions, with the performance-focused Genesis R-Spec and its all-new 429-horsepower Tau 5.0L V8 engine making its first appearance.

Hyundai’s anniversary present still awaits; a state-of-the-art headquarters based in Fountain Valley, Calif. is slated for completion in late 2012. The new campus doubles the size and capacity of the current building, giving Hyundai and its employees an environment conducive to growth as it prepares to help write the next chapter of a great American success story.

http://www.hyundainews.com

Friday, December 10, 2010

HYUNDAI IMPROVES IN J.D. POWER AND ASSOCIATES CUSTOMER RETENTION STUDY

FOUNTAIN VALLEY, Calif., 12/10/2010
Hyundai significantly gained ground in the rankings of the J.D. Power and Associates 2010 Customer Retention StudySM. Hyundai ranked number three among nameplates in the brand loyalty study, seven rank positions above the industry average and up eight rank positions over 2009. Hyundai has a retention rate of 60 percent, 12 percent points higher than the industry average, and 13 percent points higher than last year. Hyundai’s 60 percent retention rate is the highest the brand has achieved since the study’s inception in 2003 and is eight percentage points above its 2003-2009 average of 52 percent. Hyundai’s gains in product appeal, quality, and vehicle quality contributed to the brand’s highest increase in customer retention. Hyundai owners are more likely this year than in 2009 to cite Fun to drive (new veh.), Fuel Economy (new veh.), and Safety (new veh.) as reasons they stayed with the brand. 

“We believe these results demonstrate that customers are connecting with our new ‘Fluidic Sculpture’ design language on Tucson and Sonata and our agile driving dynamics,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “We aim to raise our retention rates even higher next year with the all-new Elantra and Equus arriving in dealerships right now.”

The Customer Retention Study measures the rate at which automotive brands retain their existing customers and the reasons why owners remain loyal. Customer retention is critical to a brand’s market success, particularly during the current period of slow recovery, in which each new-vehicle sale is vital.

In addition to customer retention, the study also examines rates at which automotive brands capture customers from their competitors, known as conquesting. The importance of a fun-to-drive vehicle has also increased as a reason why brands conquest new customers from their competitors.

According to J.D. Power and Associates, now that economic and market conditions have improved somewhat, vehicle owners are increasingly citing emotional, rather than practical, reasons for staying with their vehicle brand or switching to a different one. In light of this, developing new models with attractive styling and that are perceived as fun to drive is increasingly critical for automakers in order to retain and conquest customers as the market continues to recover.


Sunday, December 5, 2010

HYUNDAI MOTOR AMERICA SETS ALL-TIME NOVEMBER SALES RECORD

• Retail Sales up 85 percent
• Total Volume up 45 percent
• Hyundai First to Report 40-mpg Vehicle Sales

FOUNTAIN VALLEY, Calif., 12/01/2010
Hyundai Motor America today announced an all-time record for November sales of 40,723 units, up 45 percent versus 2009.  November retail sales were up 85 percent from last year.  For the year-to-date, Hyundai has already established a new annual sales record with total volume of 493,426, up 23 percent versus the same 11 month period in 2009, with retail sales up 33 percent for the same period.  Fleet sales mix for the month of November was 11 percent.

“We are encouraged by a second consecutive month of strengthening industry retail sales. With Hyundai’s rapidly expanding lineup of fresh, fuel-efficient and high quality products, we’re positioned right in the sweet spot for this recovery,” said Dave Zuchowski, executive vice president of sales, Hyundai Motor America.  “Hyundai’s DNA is all about delivering best-in-class value, quality and fuel efficiency. We are equally committed to providing customers with a memorable retail experience as was recently reflected in our improved position in the rankings of the 2010 J.D. Power and Associates U.S. Sales Satisfaction Index (SSI), where Hyundai was the most improved brand in the industry and the top-ranked Asian brand.   We have aggressive plans in place to sustain this momentum into December and leverage a healthy holiday selling season to finish out this record-breaking year with a flourish.”

With the first 192 sales of Hyundai’s all-new 2011 Elantra already recorded this month, Hyundai begins a new sales-reporting methodology it hopes all brands in the industry will follow.  “The 2011 Elantra is the first of four planned 40-mpg vehicles in Hyundai’s lineup,” said John Krafcik, president and CEO of Hyundai Motor America. “But for us, leadership isn’t how many low-volume special-edition 40-mpg models we offer, but rather how many 40-mpg vehicles consumers actually buy. We aim to lead the industry in the sales of 40-mpg vehicles, and to make this a challenge that everyone can follow, we’ll be the first to report our monthly 40-mpg vehicle sales tally. We’d love to see others follow our lead.”

Elantra, Sonata, and Tucson sales for November increased 41 percent, 72 percent, and 243 percent respectively, while Genesis achieved an all-time sales record of 3,005 units, up 72 percent, marking the 17th consecutive month of year-over-year sales increases for Hyundai’s award-winning premium car.  Genesis will be joined by Equus, Hyundai’s all-new flagship, in dealership in December.

Monday, November 29, 2010

HYUNDAI AND YOUTUBE SENSATION POMPLAMOOSE RING IN THE HOLIDAYS WITH INTEGRATED MARKETING CAMPAIGN

Winter Sales Season Kicks Off With New Music from Popular Performing Duo

FOUNTAIN VALLEY, CALIF., 11/29/2010
Hyundai is taking one of the Internet’s breakout artists, Pomplamoose, into mainstream media with a winter marketing campaign featuring new music from the popular YouTube duo. Pomplamoose’s Jack Conte and Nataly Dawn recorded three new covers of traditional holiday favorites for the campaign. “Deck the Halls” is the theme for a new Genesis spot announcing a lease offer of just $399 per month. “Up on the Rooftop” is the soundtrack for an all-new 2011 Sonata spot introducing a $199 per month lease special. And “Jingle Bells” is used in several spots featuring deals on Accent, Elantra and Santa Fe. The campaign kicked off November 22 and runs through January 3, 2011.

“Traditional holiday campaigns are like wallpaper. We asked our agency of record, Innocean, to find something that would stand out.  This interesting YouTube sensation, Pomplamoose, intrigued us from the onset, and we’re delighted by the distinct, fresh sound they add to our creative,” said John Krafcik, president and CEO, Hyundai Motor America. “With the open, honest dialogue created through our recent ‘Uncensored’ campaign still fresh in consumers’ minds, this effort adds charm and warmth – along with amazing deals for car buyers. The integrated campaign will tie all marketing channels and leverage the built-in audience that Pomplamoose has amassed through their video songs.”

Conte and Dawn are featured playing instruments and singing in all of Hyundai’s holiday advertising. Their music combines Dawn’s warm vocals with Conte’s musical talent. Every instrument in their music is performed individually and then mixed together in their “video song” style. The pair of Stanford University grads also edited the spots, ensuring they are authentic to Pomplamoose’s style.

The campaign is completely integrated across all marketing levers: 
- TV
- Radio
- Digital: Banners, Tout and Hyundai.com
- Point of Sale Kits
- Social: YouTube, Facebook postings
- CRM: email and direct mail

Several variations of the spots can be viewed on Hyundai’s YouTube channel: http://www.youtube.com/hyundai




Tuesday, November 16, 2010

2011 HYUNDAI SONATA NAMED “BEST CAR TO BUY”

FOUNTAIN VALLEY, Calif.
TheCarConnection, the easy-to-use car shopping site that reviews cars and the best of the Web, today named the 2011 Hyundai Sonata its “Best Car to Buy 2011”.  Announced at the 2010 Los Angeles Auto Show, the 2011 Sonata topped TheCarConnection’s numeric ratings among all vehicles with a base price of less than $50,000, including destination.  In earning this distinction, the Sonata beat out luxury competitors including the Acura TSX, the Infiniti M37 and the BMW 5-Series, among others.

TheCarConnection’s “Best Car to Buy Award” was chosen from a field of 40 nominees. The winner came from reviews written by the site’s editors, who road-test nearly every new vehicle introduced each year.  Editors rated each new vehicle for performance, styling, utility, features, safety, and assigned a green score, then incorporated opinions from the around the Web in each review.  The result is a unique, one-stop car rating and review that makes car shopping easier for consumers.

“The 2011 Hyundai Sonata is a stellar value in all its forms - standard, turbocharged, and hybrid,” said Marty Padgett, editorial director of High Gear Media.  “The Sonata changes the midsize sedan game. Exceptional safety, fuel economy and standard features make it a must-drive for any new-car shopper.”

The all-new 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition.  The Sonata features a new Theta II 2.4-liter Gasoline Direct Injection (GDI) engine and an in-house six-speed automatic transmission, delivering class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard.  The all-new Sonata raises the bar when it comes to features and technology offered within the midsize car segment.  In addition to standard XM Satellite® radio, the Sonata boasts segment-first standard Bluetooth® hands-free phone system, available HD Radio Technology™ with multicasting (allowing the broadcast of alternative side-band content on HD stations) and heated front and rear seats.  The Sonata is also the first vehicle in its segment with advanced touchscreen navigation available on all trim levels.

Hyundai also offers consumers turbo and hybrid versions of Sonata.  The turbocharged 2011 Sonata 2.0T produces an unprecedented combination of segment-leading fuel efficiency and power – with an estimated 33 mpg highway rating and 274 horsepower.  The Sonata Hybrid features Hyundai’s breakthrough Direct Hybrid Blue Drive architecture using Lithium Polymer battery technology and is projected to deliver best-in-class highway fuel economy of 40 mpg, while also offering outstanding city fuel economy of 36 mpg.

Thursday, November 4, 2010

Hyundai New Title Sponsor of PGA TOUR’s Season-Opening Event

Annual Kapalua Tournament Renamed Hyundai Tournament of Champions

PONTE VEDRA BEACH, Fla. and FOUNTAIN VALLEY, Calif , 11/04/2010
The PGA TOURHyundai Motor America and Seoul Broadcasting System International (SBS) today announced that Hyundai has become the title sponsor of the PGA TOUR’s season-opening tournament at The Plantation Course in Kapalua, Hawaii for the next three years. 

As part of this agreement and commencing with the 2011 tournament, the event is being renamed the Hyundai Tournament of Champions, reintroducing the tournament’s original moniker that highlights the exclusive field of PGA TOUR tournament winners from the prior season. This title sponsorship continues Hyundai’s “Big Voices in Big Places” strategy, positioning the Hyundai brand in the highest profile advertising venues including the NFL’s Super Bowl, an exclusive automotive sponsorship of the Academy Awards and a global sponsorship of the 2010 FIFA World Cup™.

“Hyundai’s title sponsorship of the PGA TOUR’s traditional season-opening tournament aligns our brand with world-class athletes who mirror our own competitive drive,” said John Krafcik, president and CEO, Hyundai Motor America. “This sponsorship ensures that every champion at the tournament will arrive in luxury, and the fans that follow the sport will be exposed to an all-new interpretation of intelligent luxury, the Hyundai Equus.”

Formerly known as the SBS Championship, this season-opening limited-field event was originally introduced as the Tournament of Champions in 1953 at Desert Inn Country Club in Las Vegas and maintained the Tournament of Champions identity until its title change in 1994.  The Tournament of Champions remained at Desert Inn Country Club until 1967, when it moved to Stardust Country Club.  The “T of C” then moved to La Costa Country Club in Carlsbad, Calif. in 1969, where it remained until moving to Kapalua in 1999.

“We are delighted to welcome Hyundai to the PGA TOUR family,” said PGA TOUR Commissioner Tim Finchem.  “In our discussions, Hyundai expressed interest in continuing its brand momentum throughout the U.S., as well as further strengthening its position in Asia.  This title sponsorship will help accomplish these goals.”
After discussions with the PGA TOUR and SBS, Hyundai agreed to partner with both as the title sponsor of the event. SBS, the former title sponsor of the event, will continue its involvement with the tournament based on its original 10-year sponsorship agreement announced in May 2009.  Under that agreement, SBS will underpin the tournament through 2019. SBS will have hospitality and other on-site activities.

SBS also will continue to broadcast PGA TOUR tournaments in Korea through 2019.  SBS has been a broadcast partner of the PGA TOUR for more than 15 years.

Two-time defending champion Geoff Ogilvy of Australia will look to three-peat at the 2011 Hyundai Tournament of Champions on Monday, January 3 through Sunday, January 9, 2011, with four full-day coverage on the Golf Channel.

Tuesday, October 26, 2010

HYUNDAI ACHIEVES TOP BRAND VALUE GROWTH IN AUTO INDUSTRY

• Hyundai rises four notches to No. 65 in the Best Global Brands 2010 by Interbrand, compared to last year
• Hyundai outperforms its peer group in brand value growth

Hyundai Motor Company, the fastest-growing automotive company by brand, saw its brand value increase by 9.3 percent from a year earlier in the Best Global Brands 2010 by Interbrand, outperforming the industry’s average growth rate.

Hyundai, which has been included in the Best Global Brands for six consecutive years, ranked No. 65 out of 100 brands this year, a steady increase from the No. 84 position in 2005. The growth rate of 9.3 percent this year significantly outperformed the industry’s average growth rate of 2.8 percent.

“A deeper look into the change indicates that Hyundai has been successful in functional attributes such as quality and design, has a strong new vehicle line-up, and received substantial global exposure during the World Cup and Super Bowl. Hyundai’s strategies have paid off,” Interbrand said.

In fact, Hyundai’s brand recognition was largely strengthened in major automotive markets such as China and the U.S., as well as emerging markets, thanks to the company’s diverse market portfolio, high quality products and aggressive marketing activities. In the U.S., the all-new Sonata pushed Hyundai’s sales volumes to a record, while in China, Hyundai doubled its sales in 2009 from the previous year.

Hyundai continues to make large investments in innovative marketing programs to enhance its brand power and will keep introducing new models that reflect its latest design identity, ‘fluidic sculpture.’

Source: Hyundai Motor America

Wednesday, September 8, 2010

2011 Hyundai Sonata

Executive Editor Edward Loh has all the test numbers on
Hyundai's new 2011 Hyundai Sonata

Wednesday, September 1, 2010

What Folks Are Saying...


about College Park Hyundai
We realize that in this day and age any business, especially an automotive dealership, must go the extra mile in order to drive success.  As a result, we have hired an outside company to conduct surveys of our customers.  We survey both Sales and Service customers and we monitor/respond to their survey responses daily.  After monitoring for only 2 months, we find that we have tons of happy customers and awesome comments; and, we can report that:
 95% of our Sales Customers answered YES to: “Would you recommend this dealership to a friend or relative to purchase or lease a vehicle?”
92% of our Sales Customers answered YES to: “If you had any concerns during the purchase or lease process were they completely resolved?”
91% of our Sales Customers answered with a 4 or a 5 to: “How would you rate your overall experience at this dealership?”(5 being the highest)
We here at College Park Hyundai continue to build a reputation of providing courteous, honest service.  We know our customers appreciate the way we do business and they show us continuously as we have the honor of selling 150+ New Hyundais per month and servicing 800+ vehicles per month.  We strive to do our very best and we see we have a little work to do to get to 100% Customer Satisfaction!  Our goal remains for our customers to 'Experience the Difference'!
Comments from recent HYUNDAI SALES Customers