• Hyundai outperforms its peer group in brand value growth
Hyundai Motor Company, the fastest-growing automotive company by brand, saw its brand value increase by 9.3 percent from a year earlier in the Best Global Brands 2010 by Interbrand, outperforming the industry’s average growth rate.
Hyundai, which has been included in the Best Global Brands for six consecutive years, ranked No. 65 out of 100 brands this year, a steady increase from the No. 84 position in 2005. The growth rate of 9.3 percent this year significantly outperformed the industry’s average growth rate of 2.8 percent.
“A deeper look into the change indicates that Hyundai has been successful in functional attributes such as quality and design, has a strong new vehicle line-up, and received substantial global exposure during the World Cup and Super Bowl. Hyundai’s strategies have paid off,” Interbrand said.
In fact, Hyundai’s brand recognition was largely strengthened in major automotive markets such as China and the U.S., as well as emerging markets, thanks to the company’s diverse market portfolio, high quality products and aggressive marketing activities. In the U.S., the all-new Sonata pushed Hyundai’s sales volumes to a record, while in China, Hyundai doubled its sales in 2009 from the previous year.
Hyundai continues to make large investments in innovative marketing programs to enhance its brand power and will keep introducing new models that reflect its latest design identity, ‘fluidic sculpture.’
Source: Hyundai Motor America
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